Based on research published by KPMG and other agencies,
Ayurvedic treatment market (which is a part of the Beauty and Rejuvenation
market) in India is estimated at INR 50 Billion / approx.US$ 1bn on date. India
is a popular destination for ayurvedic therapies leading to a large number of
foreign tourists visiting local spas and ayurvedic treatment centres. Inbound medical
tourism in India is therefore growing at a 12 percent CAGR.
In a welcome development, the Ayurvedic treatment spas are re-gaining popularity even within India and are now visited for wellness as well as curative treatment for various kind of disease. While all major 5star properties in India boast of an Ayurvedic spa, the spa has moved from a mere luxury and is now moving to a different level being looked at as a place for healing the mind, body and soul. With over 2300 spas(IMF data) operating in India and many of those already offering Ayurvedic therapies, the market is projecting big growth numbers. Such development has also opened up a fresh opportunity for Ayurvedic medicine manufacturers. In addition to the India clientele even the foreigners are now starting to follow this line of medicine for various cures. According to a report by FICCI and PwC released
in 2011, wellness services employ around one million people. By 2015, the total employment potential of wellness services in India is expected to touch around three million.
In a welcome development, the Ayurvedic treatment spas are re-gaining popularity even within India and are now visited for wellness as well as curative treatment for various kind of disease. While all major 5star properties in India boast of an Ayurvedic spa, the spa has moved from a mere luxury and is now moving to a different level being looked at as a place for healing the mind, body and soul. With over 2300 spas(IMF data) operating in India and many of those already offering Ayurvedic therapies, the market is projecting big growth numbers. Such development has also opened up a fresh opportunity for Ayurvedic medicine manufacturers. In addition to the India clientele even the foreigners are now starting to follow this line of medicine for various cures. According to a report by FICCI and PwC released
in 2011, wellness services employ around one million people. By 2015, the total employment potential of wellness services in India is expected to touch around three million.
Ayurvedic treatments in other countries
Dr. Marc Halpern, the founder and President of the California College of Ayurveda noted in his work "Status & Development of Ayurveda in the United States" that interest in Ayurveda in US started in 1970's due to the contribution of Maharishi Mahesh Yogi organization of Transcendental Meditation and later through the work of Dr. Vasant Lad, Dr. Sunil Joshi and Dr. B.D. Triguna. In the late 1980's Dr. Deepak Chopra wrote "Perfect Health", his famous introductory book on Ayurveda for the general public.
Today the acceptance and growth of Yoga and Ayurvedic treatments across the world is such that you can find at least 1 Yoga studio and Ayurveda centre in almost all major areas of US and Europe. However, the style of Yoga and treatment may have been adapted by the local practitioner to suit the
population or socio-cultural impacts. The fact remains that there are institutions imparting training of Ayurveda and training professionals all over US and Europe. Regular events organised by many associations and universities are aiding the growth of Ayurveda in these countries.
While in those countries, the number of institutions in comparison with India may be far less the regulatory framework ensures delivery of quality service (only) by trained professionals. The prices, however, are not really as competitive as those in India. A panchakarma treatment can mean investing
3 to 4 thousand dollars easily and a consultation with Ayurveda doctor can set you back by an average 75US$.
Summing up
For reasons mentioned above, it makes a lot of sense to plan a Well-being trip in India and make use of numerous Ayurvedic packages being offered by renowned Resorts and centres. If you want a consultative selection then a specialist in Ayurveda and spa wellness tourism to india may be a good
choice. They not only offer a range of Ayurvedic packages but are also helpful to match your budget with the best available facility in the region that you want to visit.
